“The last time OK Go released a new video, Jay-Z was a Mets fan, Barack Obama was being inducted into the United Federation Of Planets, and this song was a number one hit. Or at least it feels that way. Which is why today is such a very, very good day.”
This is how the band announced the release of their new single, simultaneously with their new video, on their official website, the 9th of November. The single and the video are available to buy on iTunes and the single album is also available on stores since the 17th. Those of you who doesn’t regularly listen to OK Go, may remember them from their “the most fun clip ever” video of their hit single “Here It Goes Again”, also known as “The Treadmill Dancing” video. This video, which is available here, has caused a “let’s make a treadmill dancing video ourselves” fashion and resulted on a number of similar videos to appear on media platforms. But, this was not the first of its kind for OK Go, since before that, in 2005, their video clip for “A Million Ways”, which you can watch here, had created the same effect, giving the band its popularity and fame. Video for “A Million Ways”, also known as “The Back Yard Dancing”, was shoot by the band itself without the knowledge of their label, with a budget of nearly 10 dollars(even their camera was a borrowed one). It became a huge internet phenomenon, being the most downloaded music video by August 2006, with over 9 million downloads. On top of that, the band put a video of 180 fans performing the “A Million Ways” dance for a YouTube contest, in their limited edition CD/DVD release of their album “Oh No”. “Here It Goes” video followed that same spirit and has been viewed over 48 million times (only for one instance of the video) and won 2006 YouTube Award in the Most Creative category. It is not hard to see that the fame of the band came with the amazing popularity of their videos rather than their hit songs. After, “Here It Goes”, other singles they have released in 2006 gave them an important number of fans, only to disappear for almost 3 years, until now.
“Skyscrapers” was already released online on May 7, 2009, pre-announcing their upcoming album “Of The Blue Colour Of The Sky”. The first new single “WTF?” (I know. It sounds good) comes with an original video. After watching the video, I can say that having them back feels very good. It’s the good old OK Go-ish creativity we missed.
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